Designer Feature | Antonella Sassu
09 Oct 2013


We would love to learn a little about you. How did you get into design and sketching?

I cannot remember when I first started to sketch. I have been drawing since I was a child. In primary school, I used to love to design new ACME corporation products (do you remember Road Runner and Wile the Coyote?).

When I went to university I did not choose art studies because my parents (still) say that art does not pay the bills, so I picked social science oriented at mass media production. Later in my studies, I fell in love with Cognitive Science and Human-Computer Interaction. At that point, I knew that I wanted to be an interaction designer and I pursued that in my studies and work experience. I am very happy to have studied social science since this helps me to focus on society and people and to get 'lateral' inspiration from other disciplines.

My passion for drawing and illustrations has stayed with me so in 2011 I decided to start my studies in graphic design in Dublin. I got my diploma in graphics in September 2013. Actually I am a User Experience Designer and Interaction Design Researcher and I am happy to work on purely graphical side projects.

Who/What are your biggest influences?

I am influenced by the Swiss Style and the Bauhaus. Their style is very
polished and elegant. Thanks to them, I used to play with white spaces, geometry, colours, shapes and typography. On the other hand, I really like the Manga style (the historical one from the past centuries) in which illustrations have plenty of details and colours.

When I design something I look for inspiration in literature, specifically
sci-fi and cyberpunk literature. I don't like to think about design problems as a 'problems'. I prefer instead to expand the concept and to explore it through literature ( and to think about it as an opportunity!)


What is your favourite art medium to work with? (ie paint, pencil & paper, computer drawing etc)

My favourite art media are pen and paper. After having drawn an illustration, I normally scan it and I colour it with photoshop and illustrator. Recently, I have been discovering a few screen printing techniques that I would like to explore further.


Where do you do your best thinking?

In the street or traveling on the bus.


What are a few of your favourite things?

Cities. I get crazy about urban stuff. I don't really know the reason why, but the topic really gets me. In terms of objects, I am in love with old cameras.


What music are you listening to at the moment?

The XX, Daft Punk and a mix of electronic music.


What book are you reading at the moment?

I am reading several books simultaneously: a thriller, a book about Italian design, several comics. I am looking for some book to catch my attention.


What was the last exhibition you went to?

'The Bride and the Bachelors: Duchamp with Cage, Cunningham, Rauschenberg
and Johns' at the Barbican Centre in London


If you could have one superpower, what would it be? (eg super-strength, ability to fly, stop time, be invisible... or one you make up yourself!)

I would like to have the ability to extend time since there never seems
to be enough of it (too many ideas and designs to be done!)


How did you hear about Love & Robots and what do you think of the idea? Was it fun seeing your design made real?

One of my graphic design classmates mentioned it once and I gave it a try! Seeing my design implemented is fantastic and really rewarding. It was fun to design for a tangible stand-alone object! I will do it again! :)

Antonella's beautiful Time-in-Wonderland clock is available in the Love & Robots shop:

Shop Gifts Collection


We are currently not accepting orders through our website. But don't worry! You can still buy Love & Robots pieces through our stockists, all listed here.
We will continue completing any outstanding orders. If you need to contact us about an existing order, or you are interested in stocking Love & Robots, please email [email protected]

Best wishes from the Love & Robots Team.