We at Love & Robots talk a lot about personalization, as we think it's the future of retail. So we did some research to see what other options are out there for you, if you want to customize your life!
Coke launched their “Share a Coke with…” campaign in mid-2013 and they had people running into shops to find their name on a bottle. They encouraged photo-taking, they encouraged sharing, and bobs your uncle – oodles of free advertising for Coke on social media! There was a bit of backlash from anyone with a name that’s out of the ordinary, but Coke were a step ahead: they created an online tool to let anyone with an unusual name order their own personalized glass bottle of coke. I tested it out, and they let you mess around with how it looks on the diet, zero and original bottles, as well as letting you create wallpapers for your phone or tablet.
Virtual Coke: For those of us with unusual names.
But now you don’t just have to look at Coke to see personalization. What began as a marketing campaign for a soft drinks company has now been taken on by a number of companies and is set to be the biggest trend of the year.
No longer just for marketing
And it’s also happening in tech. Jony Ives mentions personalization numerous times in his video on the Apple Watch, indicating it was a central theme when designing the new must-have wearable. It is set to be released in April 2015 and will be available in 2 sizes, 6 different finishes, 6 wrist-bands and 11 different interfaces, with presumably more to come as the software is expanded, updated and becomes customizable. Of course, you could always customize Apple products – switching up hard disk and solid-state drives, adding memory, etc, but this is the first time Apple have consciously made the choices so visible on the outside of their products.
In the Fashion World
Personalized jewellery used to be relegated to little girls in floral print dresses, but with the rise of fashion-conscious Sex and the City in the naughties, we saw that the oh-so-enviable wardrobe of Carrie Bradshaw included her “Carrie” necklace. Now that it’s back on the radar, the reborn name necklace has taken on a life of its own with celebrities donning their children’s names, from Christina Applegate to the Duchess of Cambridge.
Carrie Bradshaw: bringing back the name necklace
Above: Christina Applegate has her daughter’s name Sadie around her neck
Above: The Duchess of Cambridge’s personalized necklace, with her son’s full name, and a little “W” charm for her husband!
Above: Sandra Bullock wears her childrens’ initials
Above: Taylor Swift has a stylized TS monogram necklace
Above: Blake Lively wears a monogrammed disc necklace
Above: Love & Robots personalized textlace in sterling silver
You can get your own name necklace at www.loveandrobots.com/shop/jewelry
On the Spot Personalization
During Fashion Week, and Vogue’s Fashion night out, we saw shops exhibiting a number of personalizable items, such as H&M’s monogram tote bag and Office’s shoes, actually personalized in store on the spot by celebrity Tattoo artist Adam Claridge.
Above: H&M’s personalized tote bag for Vogue’s Fashion Night out
Above: Office shoes, personalized by celebrity Tattoo artist Adam Claridge for Vogue’s Fashion Night out.
Here to Stay
Personalization in fashion is definitely here to stay for the moment. From the monogrammable Burberry blanket to the Cambridge satchel to Prada’s shoes, you can literally go head-to-go personalized! And as Reese Witherspoon says: “My rule is: if it’s not moving, monogram it!”
Above: Monogrammed Burberry Blanket
Above: Celebs and their monogrammed blankets
Above: SJP strikes again
Above: Personalizable Prada shoes
Above: Reese Witherspoon & her monogrammed Louis Vuitton bag