Synthetic Reality was established by Noel Brady as an independent Design R&D company to bring new ideas to market in partnership with interested enterprises. Noel is originally from Cavan in Ireland, and spent time in London and Boston before relocating to Dublin.
The company's main focus has been in man machine interfaces, in particular tools. Recently they have been working on tableware and other household equipment to make our living environments simpler and more enjoyable.
Their work is influenced by narratives and poetic allusions. the central theme of their work is clarity, unification of ideas, and transformative design.
There are no creations here yet. Check back soon to see if Synthetic Reality has submitted any designs.